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My name is Farshad and I am a senior product designer located in Kirkland Washington. A versatile professional with expertise in human-centered design, user experience, usability, and visual communication, I possess a breadth of skills that enable me to tackle complex, real-world problems. My passion lies in leveraging customer insights to create exceptional user experiences that not only improve people's lives but also drive business success.
As a seasoned product designer with more than 9 years of user experience and product design background in leading organizations like Microsoft and CrowdStrike, I've successfully tackled some of the tech industry's most intricate challenges.
At Microsoft I was one of the lead designers for both Power BI Windows desktop and web app, This role required collaborative efforts with diverse teams and individuals hailing from various backgrounds. Our goal was to deliver optimal solutions within one of the most challenging and complex domains.
At CrowdStrike, I took the challenge of creating an entirely new user experience. This challenge required close collaboration with our product managers and engineers. Extensive user research was conducted to gain multifaceted insights into the problem we aimed to address.
I approach every project with a deep understanding of the user's needs and expectations, and I strive to create innovative solutions that not only meet but exceed those expectations. By combining my expertise in design and user experience with a business-focused mindset, I am able to deliver results that not only enhance the user experience but also drive measurable business outcomes.
My ultimate goal is to create experiences that are intuitive, engaging, and memorable, resulting in increased user satisfaction, loyalty, and ultimately, business success.
Years
Experience
I offer design leadership and guidance to the team by dissecting complex problems and providing multiple solutions that can bridge the gap between user needs and business objectives.
I firmly believe that to reach the optimal solution, it's essential for all team members to be engaged from project initiation to completion. I always encourage the active participation of every team member in my design process.
I am also strong advocate for user friendly and accessible designs. I define interaction patterns and ensure consistency in user interactions across the product.
There is no good design without empathy, crafting world class designs that actually solve problems and create the relationship with users relies on this essential ability.
One of my passions and strengths is collaborating closely with research teams to create materials and run studies to gain a deeper understanding of the problems we face.
Mentorship is crucial in the development of the design culture within any organization. It also can facilitate knowledge transfer between experienced and emerging talents, ultimately leading to the organization's success.
Enhancing users' task efficiency by reducing completion time by 50%
